This article gives a brief overview of how to organize and create new keywords
- Good Keywords are ones that are converting
- Look at the data results to determine which keywords are good
- Ideas on how to come up with keywords
- Organization is key for good terms. Keywords grouped into Themes that lead to dedicated landing pages.
What is a good Keyword?
High User Intent
What are the Steps for Keyword Research?
How do you brainstorm?
Internal Search, Google Keyword Tool, Website, Analytics. Just this to get categories. Just a start, more research later.
How do you create themes?
Each theme is different intent. Start if 10-30
How do you write ad copy?
Each Theme gets in ad copy and 1 dedicated landing page
How do you research your ad groups?
Find words to match theme. Must match ad copy, dedicated landing page and theme. If not pass on the word or create a new theme for the word.
What do you do in the review process?
Should only have between 1-50 words. Too many words means the copy and landing page will not match up well with terms.
How do you put Keywords Live?
Each theme is an ad group
Why do you view search queries?
To throw out words that at not making any money. If you are using phrase or broad match to see words people are typing to add to your ad groups or create a new theme.
What do you have to refine and repeat?
Look at words that are not converting for patterns. Might use negative words to block out. Or new ad copy or landing page. Start over with new themes you might have discovered through the search queries.
What is the conclusion?
It is all about organization and proper scent. Start with themes not words 1st.