Common Mistakes even Experienced Product Managers Make

Found a checklist that every product manager should remember and review at a weekly if not more times.  Check out the full article here..

I wanted to post the check list here but it would violate the owners copyright so you will have to go to their site to see it.  It’s a really good list, you should definitely check it out.

Do you have the right kind of persistence?

Everyone has heard that you need persistence and perseverance to succeed, but to succeed you need the right kind of persistence. There is a quote that the definition of insanity is doing the same thing over and over again and expecting a different result? But don’t I have to do something over and over again to succeed? How do I do both? Below is a video that explains how.

It still doesn’t explain how long I should try the idea.  He tried the idea for 1 month.  Is that too long? Too short?  What if I tried the idea for only 1 week or if I tried the idea for 2 months?  Honestly, I don’t believe there is a right answer to this.  But the main point is you have to keep changing and adapting and testing.  The wrong kind of persistence is pushing the exact same idea over and over and over again even though people keep saying no and nobody wants your product.  Or is it?  What do you think?

Want to know 6 things you need to know but people are scared tell you?

Just read an amazing article that they should show to every student once a year. It’s the stone cold truth of this world and drilling it into the minds of everyone everyday will make this work a better place. To read the full article go here:

6 Harsh Truths That Will Make You Better Person

Here are the main points.

#6. The World Only Cares About What It Can Get from You
#5. People have needs and thus assign value to the people who meet them. These are simple mechanisms of the universe and they do not respond to our wishes.
#4. What You Produce Does Not Have to Make Money, But It Does Have to Benefit People
#3. You Hate Yourself Because You Don’t Do Anything
#2. What You Are Inside Only Matters Because of What It Makes You Do
#1. Everything Inside You Will Fight Improvement

Money Advice

Seth Godin who is someone I follow daily had a great post about money.  Check it out @ Thinking about Money. Below is a small excerpt

 

Thinking about money

Many marketers work overtime to confuse us about money. They take advantage of our misunderstanding of the time value of money, of our aversion to reading the fine print, of our childish need for instant gratification and most of all, our conflicted emotional connection to money.

Confusing customers about money can be quite profitable if that’s the sort of work you’re willing to do.

A few things to keep in mind:

  1. The amount of money you have has nothing to do with whether or not you’re a good person. Being good with money is a little like being good with cards. People who are good at playing cards aren’t better or worse than anyone else, they’re just better at playing crazy eights.
  2. Money spent on one thing is still the same as money spent on something else. A $500 needless fee on a million-dollar mortgage closing is just as much money as a $500 tip at McDonalds.

Read more at Thinking about Money

How to Conduct Keyword Research

Source: http://certifiedknowledge.org/blog/how-to-conduct-keyword-research/

This article gives a brief overview of how to organize and create new keywords

Survey

  • Good Keywords are ones that are converting
  • Look at the data results to determine which keywords are good
  • Ideas on how to come up with keywords
  • Organization is key for good terms. Keywords grouped into Themes that lead to  dedicated landing pages.

Questions

What is a good Keyword?

Converts
Specific
Hit CTR
Profitable
High User Intent

What are the Steps for Keyword Research?

Methodical

How do you brainstorm?

Internal Search, Google Keyword Tool, Website, Analytics. Just this to get categories. Just a start, more research later.

How do you create themes?

Each theme is different intent. Start if 10-30

How do you write ad copy?

Each Theme gets in ad copy and 1 dedicated landing page

How do you research your ad groups?

Find words to match theme. Must match ad copy, dedicated landing page and theme. If not pass on the word or create a new theme for the word.

What do you do in the review process?

Should only have between 1-50 words. Too many words means the copy and landing page will not match up well with terms.

How do you put Keywords Live?

Each theme is an ad group

Why do you view search queries?

To throw out words that at not making any money. If you are using phrase or broad match to see words people are typing to add to your ad groups or create a new theme.

What do you have to refine and repeat?

Look at words that are not converting for patterns. Might use negative words to block out. Or new ad copy or landing page. Start over with new themes you might have discovered through the search queries.

What is the conclusion?

It is all about organization and proper scent. Start with themes not words 1st.

The “Joy” curve of most projects

I have heard that you should follow what you love and are passionate about and everything takes care of itself. But no matter what your passion is there will be times where the “joy” and passion just isn’t there or is just hidden for the moment. Seth Godin is one of my favorite authors and loves what he does but even he admits that passions dwindles sometimes. Go to his article below where he chronicles where his passion is throughout the publishing of a book. I believe this reflects most projects that happen. Check it out if you have a few minutes.

The Roller Coaster of Shipping