7 Questions to ask about the Market you want to pick for your business

1. Does your customer have the money to pay for your product?
2. Can you easily get the product to your customer? Is the customer accessible to you?
3. Does the target customer have a strong reason to buy your product?
Do you have a strong value proposition?
4. Can you deliver the whole product?
5. Is there entrenched competition that could block you from getting this business that could be real or perceived by your target customer?
6. If you win this market, we it help you win other segments as well? The question is, is this a strategic market that will give you capability, credibility to win other markets that will be equally profitable or more profitable for you?
7. Is the market consistent with the values, passions, and goals of the founding team?

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